Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
Category: Asia
Perception Is Reality in Japan
Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Source: ClickZ Asia
The SXSW Party Decider
There are dozens of parties at SXSW. Targeting the right ones to get into requires serious thought. Via digiday,com
In App Commerce Made Easy with New PayPal Mobile SDK for iOS
PayPal announced on the company’s official blog today that its new mobile SDK allows iOS device users to make in-app purchases through the ubiquitous payment...
SXSW Shines in the Shadow of 3-D Printer
Not only is everyone talking about the SWSW conference right now, they’re also talking about a device that we’re bound to see more of if...
Major Yahoo Acquisitions May Be ‘Imminent’
Yahoo may be on the verge of getting back into the headlines for reasons other than a heated debate on the virtues or vices of...
Why Agencies Really Go to SXSW
Our anonymous agency executive explains why SXSW is a perfect place for agencies to fake it till they make it. Via digiday,com
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Smartphones: The Future of Marketing Research in Asia Pacific
Asia will be central to the development of mobile research. Source: ClickZ Asia
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Mobile Marketing and Apple’s iWatch: Are They Meant To Be Together?
Rumors abound that Apple has dedicated a bustling team of at least 100 product designers and engineers to the creation of the ultimate smart watch....
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Cracked Tears Down Editorial, Advertising Wall
The Demand Media property deploys its editors to work directly with advertisers on sponsored content. Via digiday,com
Amazon Officially Enters The Mobile Advertising Business
Amazon on Monday announced the launch of the Amazon Mobile Ads API for developers. This news officially puts the online retail giant on a crash...
