Finance brands splash out on mobile spend
Regional – Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012,...
Category: Asia
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
Spencer Wong named HK4As chairman
Hong Kong – A HK4As AdSchool and educational programs flagged as key initiatives by newly elected chairman. Source: Marketing Interactive
Sony Xperia fights back with technology
Hong Kong – The newly independent mobile developer launches what it calls its most ambitious campaign for the Xperia brand. Source: Marketing Interactive
India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Source: ClickZ Asia
Why More Agencies Aren’t Playing Matchmaker
While agencies always strive to be leaders in innovation, not all of them are stepping up to take on the role of connecting brands and...
Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Smartphone War Shaping Up in India’s Emerging Mobile Market
The battle for smartphone supremacy inside one of the world’s largest emerging markets for mobile is fast becoming an intense war between two of the...
Mobile Data Revenues Projected to Reach $90 Billion This Year
New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today. The US mobile data market...
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment. Source: ClickZ Asia
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
SXSW Spotlights Excellence in Social Media Marketing
This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it. As MMW has covered in great detail of late,...
LinkedIn Reportedly Poised to Buy Pulse App
The biggest scuttlebutt in social media today is that LinkedIn will soon close a deal to acquire Pulse, a burgeoning news reading app that is...
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
