Anlene debunks ageing myth in couples growing ‘young’ together ad
BBDO Malaysia has helped Anlene roll out a new campaign to launch the new Anlene Heart-Plus, by turning ‘growing old together’ on its head and...
Category: APAC
Y&R launches data analytics & activation offering ‘1-to-1’ in HK
Y&R Hong Kong has launched 1-to-1, Y&R’s in-house first-party data analytics and activation capabilities, headed up by newly-appointed Head of Digital Commerce, Kelvin Leung. In just...
Nativo Touts Results of Lengthy Native Ad Spend Study by Vertical
For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years. That’s the announcement shared with MMW...
DoctorOnCall aims to grow to the next level
DoctorOnCall, a startup focusing on addressing the needs in the healthcare sector, is currently in talks with a few healthcare service providers as it aims...
Sennheiser gets down to business with its audio products
German audio maker aspires to take its brand of audio products into conference rooms and office spaces. Via DNA
The return of rich media in a programmatic world
We know there are some potential threats to the digital advertising industry, from the financially punitive ad-fraud schemes to concerns around media transparency and ad-blocking....
Carousell hands media duties to OMD Hong Kong
OMD Hong Kong has been appointed to handle the media duties for Carousell – the mobile classifieds marketplace. The scope of work involves media planning and...
AIA China launches new CRM app Wellness Program
Ogilvy Beijing has helped AIA China in creating a new edition of its Customer Relationship Management (CRM) platform. Launched on March 23, the CRM app,...
JWT Singapore hires Natalia Tan as Business Director
J. Walter Thompson Singapore has hired Natalia Tan in the role of Business Director. Ms Tan, who has a diverse background in digital and travel-related...
Cuebiq Boss Dishes on the Power of Geolocation in Marketing
The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are harnessing the power of location...
It’s time to raise the standards in digital advertising
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
Burger King looks for its queen in Shanghai on Women’s Day
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership
IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions”...
gyro elevates Belinda Green to APAC Head of Planning position
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and...
Y&R Malaysia promotes Emir Shafri to ECD role
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
