Carousell hands media duties to OMD Hong Kong
OMD Hong Kong has been appointed to handle the media duties for Carousell – the mobile classifieds marketplace. The scope of work involves media planning and buying across select platforms.
“The Carousell Hong Kong community has been growing rapidly since our official launch here in June 2016. Our transactions have increased by over 73 per cent quarter-on-quarter since Q1 2016, and we have over 3.2 million listings as of December 2016. As a global media agency, OMD has the network and experience to help us reach our next stage of growth,” said Chai Jia Jih, VP International, Carousell Hong Kong.
Commenting on the win, Deric Wong, CEO OMD Hong Kong said, “We are honored to be chosen as Carousell’s media agency partner in Hong Kong. Carousell is a rapidly growing startup with a vision to build a global marketplace, and create a positive impact on users in Hong Kong. We look forward to helping them achieve their vision through our expertise and value-add to their objectives to enhance their visibility in the market.”
Stephen Li, CEO, OMD APAC commented, “Carousell is one of the world’s largest and fastest growing mobile classified marketplaces and a brilliant example of innovation to make online buying and selling accessible to everyone. OMD is delighted to have the opportunity to drive Carousell’s growth and expansion through fearless strategic thinking and innovation-led media expertise.”
The first few campaigns that OMD is working on are centered around increasing brand awareness, app usage and downloads for Carousell. The account is effective immediately.
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