#sowhoknew: How can we kill the commute before it kills us?
As the working week begins again are you looking forward to the usual ‘nose to tail’ in traffic? No, me neither. The wash / rinse...
Category: APAC
Hotels.com takes the humourous route in new ‘Instant Savings’ ad
Hotels.com launched a new brand campaign following the success of ‘A Special Place’, the initial brand campaign launched last year. The new ads focused on helping users...
Taboola launches Facebook ‘news feed’ inspired feature for publishers
Content marketing platform Taboola has launched the Taboola Feed – a continuous-scrolling feed and a new content discovery experience for advertisers and publishers. Users will now be...
JWT Kuala Lumpur hires new Digital Business Director
J. Walter Thompson Kuala Lumpur has hired a new Digital Business Director, Lau Kuan Cheng, a seasoned leader who has helmed key digital initiatives on...
Is The War on Global Digital Ad Fraud Winnable?
According to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud. They do, however, still face...
ModeFair takes e-commerce to a whole new social level
Social e-commerce platform ModeFair wants to bring brands and social influencers together. Via DNA
Industry Veteran Lights the Way for Thunder
MMW learned Monday that Thunder — a leading Creative Management Platform (CMP) — has appointed seasoned digital advertising sales executive John Huffman as Sales Director....
Australian advertisers ready to embrace new video formats
Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the...
KITKAT helps ‘snap out of’ life’s frustrations in new spot
KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new...
Thai publishers launch advertising alliance OPPA
.OPPA, Thailand’s online publisher co-operative, was launched on May 19, allowing brands to access an inventory from some of the country’s media properties via the...
Taguchi launches local area marketing solution for Domino’s Australia
TaguchiMarketing Pty Ltd (Taguchi) and Domino’s Pizza Enterprises Australia launched the Taguchi Digital Marketing and Automation System as the local area marketing solution for Domino’s...
The ever-evolving world of cyber security
The cyber security challenge today isn’t merely about tools and technology Via DNA
Rakuten Trade launched, eyes 30% market share
Rakuten Trade Sdn Bhd, a joint-venture between Kenanga Investment Bank Bhd and Rakuten Securities Inc, hopes its new full fledge trading platform will capture a...
First Look: Verizon Raises the Mobile Customer Experience Bar for Today’s App Economy
MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in mobile customer experience” designed to...
Reputation Goes Mobile with New App
Reputation.com, a leading Online Reputation Management (ORM) platform, launched today Reputation Live — a new mobile app that allows frontline employees to invite customers to...
