How to use mobile to lure APAC travellers this summer
With the Asia-Pacific travel market expected to grow to USD 488 billion by 2020, and USD 211.3 billion of that coming from online travel, there...
Category: APAC
Cốc Cốc urges Vietnamese to help Alzheimer’s patients in new ad
Vietnam’s internet browser Cốc Cốc has introduced ‘The Forgetting Tab’, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese....
Kees de Jong joins Sizmek as APAC GM
Sizmek has named Kees de Jong as the General Manager of its APAC operations. The company said Mr de Jong will be responsible for managing the...
Grab & Tinder make Singaporeans meet social media stars
Taxi-hailing company Grab has partnered with dating app Tinder in SIngapore so users can spend the day with their favourite social media personalities. On May...
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits...
Companies will struggle with public cloud first-or-only strategy, says Michael Dell
Public cloud is twice as expensie as on premise, customers told Dell Via DNA
New Report Explores Advertising a Gift ‘Only a Mother Could Love’
With Mother’s Day fast approaching, it’s no secret that advertisers are stepping up efforts in dramatic fashion to reach buyers for mom. But are they...
#sowhoknew: How to shut down your annoying ‘inner voice’
In his book ‘10% Happier’ author Dan Harris claims that he originally wanted to call it “The Voice in My Head Is An As*hole” which I...
Mindshare names Nick Barger to run HSBC Singapore
Mindshare, the global media agency network, has appointed Nick Barger to the role of Managing Partner leading Mindshare Singapore’s HSBC account. In this role, Mr...
MullenLowe shifts Vietnam operations leadership to Singapore
MullenLowe will transfer leadership of its Vietnam operations to Singapore and MullenLowe Singapore CEO Shannon Cullum (pictured), as Michel Borelli leaves his post as the...
Easier Than Ever? New Offering Makes Messaging App Marketing to Coveted Mobile Audiences a Breeze
LiveWorld, Inc. — a social customer experience company — announced today the expansion of messaging platforms supported through its comprehensive conversation management software. MMW has...
Twitter India elevates Taranjeet Singh to Country Director role
Twitter India has appointed Taranjeet Singh as the Country Director for India. In his new role, Mr Singh will lead the Twitter India team by...
TMLS sees good traction on its TOMI chatbot
Some 60% of agency force engaging with the chatbot Via DNA
Cambodia’s millennial consumers most confident in ASEAN: Report
The youth in ASEAN are leading consumer confidence, while the sentiment amongst older consumers is significantly more reserved, according to the latest Mastercard Index of...
Acuvue ‘dares’ Chinese millennials to change their lives
McCann Worldgroup Shanghai has launched ACUVUE’s ‘Dare to Change’ campaign, asking Chinese millennials share the one thing they want to change most about themselves, that...
