Category: APAC

BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters – ‘Unlock Han Zi’. AirAsia has the most...

GroupM will be restructuring its portfolio to improve service and delivery to clients. The group will expand Essence, its digital-first agency, by adding traditional media capabilities and...

RTB House, a global retargeting technology firm is launching new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This...

With major brand safety issues raised in the last few months in digital, Snapchat is looking to gain the advertisers’ trust with partnerships with independent...

Turner Asia Pacific has announced that Clement Schwebig has been promoted to Chief Financial Officer, in addition to his current role as SVP, Business Development,...

AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has opened an office in Hong Kong. This move will look to increase the...

John Gutteridge, J. Walter Thompson Co.’s Asia Pacific CEO, has realigned the reporting structure of Mirum, the company’s digital agency, in Asia Pacific to facilitate...

Despite the impending cessation of support for Windows CE and Windows Embedded Handheld 6.5, many organisations are taking their time to make a decision on...

VP Sales and Services of Asia Pacific Stanimira Koleva says despite losses last year, growth is currently into double digits and will continue to improve...

Apps monetise in different ways, and the app’s monetisation model needs to be carefully considered even before developing the app. Usually, the business model chosen...

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of USD 19 billion. The demand for aphrodisiacs containing these ingredients...

Digital advertising company Inskin unveiled a new smartphone ad format. Appearing with a campaign for fashion label G2000, the new smartphone version of Inskin’s Pageskin Plus...

With the rise in ad blocking, many publishers have resorted to paywalls to counter sliding ad revenues. GlobalWebIndex’s data shows that one in eight are now willing to...