DAN acquires Sokrati in India; launches Merkle brand
Dentsu Aegis Network has signed a definitive agreement to acquire Sokrati, India’s data-driven performance marketing and analytics agency, launching Merkle in the country – the...
Category: APAC
GCH Retails appoints UM as media partner
Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been appointed by GCH Retail as its media AOR. GCH Retail is the owner...
Data pick of the day: 1 in 5 onliners in APAC watch eSports
According to GlobalWebIndex, online adults in Asia Pacific are 32 per cent more likely than the global average for watching eSports tournaments as 21 per...
Digital transformation in Indonesia is no longer just a buzzword: Pure Storage
Global study reveals that digital transformation gaining momentum in Indonesia, but businesses struggle with optimal strategy. Via DNA
Payment platform Stripe integrates Alipay and WeChat Pay
Stripe intends to open access to lucrative Chinese market with Alipay and WeChat Pay integration. Via DNA
Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy
MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide...
This could happen to you | Digital Transformation errors to avoid!
Every era sees changes. What qualifies the challenges of digital transformation in modern times is not so much the epoch-reaching ‘impact’ of these as much...
Isobar sets up global commerce practice
Isobar, part of Dentsu Aegis Network, has launched a global Isobar Commerce practice, delivering commerce experiences for clients through globally-integrated platforms and solutions that are informed...
JWT launches AI solution Pangaea for employees
J. Walter Thompson Company has launched Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any...
C1X & adGeek partner in Taiwan
C1X (Class One Exchange) has partnered with adGeek in Tawain. This relationship brings in over 100 premium publishers in Taiwan to be available on C1X’s...
From Snake to Flappy Bird: The Rise of Mobile Gaming
Over the last few years, mobile games have become a significant staple of popular culture around the world. Games like Angry Birds, Pokémon Go, and Kim...
First day of Hotshotz grand finals off to a good start
Gamers, cosplayers, modders and the community got together to celebrate their favourite geeky past-times Via DNA
HotShotz welcomes TP-Link as Networking Partner
Leading computer networking brand, TP-Link joins HotShotz as ‘Networking Partner’. Via DNA
First Look: Tapjoy Announces Major Growth in Audience Reach
MMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now confirm that the global mobile...
It’s time to get sophisticated with personalisation
As a mum of three, most of my shopping escapades – online and offline – are about the kids, so it was nice to see...
Apple names Isabel Ge Mahe as China MD
Isabel Ge Mahe, vice president of Apple’s Wireless Technologies, has been named as the company’s vice president and managing director of Greater China, reporting to...
