AP & Red Bull Media House partner on sports, music & lifestyle content
The Associated Press and Red Bull Media House signed a collaboration that will allow AP clients to access a curated mix of sports, dance, music and...
Category: APAC
Barilla engages customers in-store with ‘Pasta Loves Sauce’ campaign
As part of its ‘Pasta Loves Sauce’ initiative Barilla, the Italian pasta brand, wanted to extend its brand campaign to in-store shoppers across Singapore to demonstrate...
Aspac Creative Communications names Executive Creative Director
Masako Okamura has been named as the first international Executive Creative Director to be considered for overall creative leadership of Aspac. With a strong legacy of...
Sizmek to acquire ad tech firm Rocket Fuel for $145 mn
Sizmek Inc. has entered into a definitive acquisition agreement with Rocket Fuel Inc., a predictive marketing platform that uses AI to anticipate optimal consumer response...
Rubicon Project buys nToggle
Rubicon Project has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking...
Grey Group bolsters GSK leadership team with new hires
Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline...
Merkle Releases Q2 2017 Digital Marketing Report
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017 Digital Marketing Report today. Per the usual order of affairs...
Google Translate receives machine learning boost
Google Translate is now available using a new method called Neural Machine Learning. How is it different from before? Edwin Yapp reports. Via DNA
Telkomsel to host The NextDev Academy programme
One of Indonesia’s biggest telcos takes the initiative to provide a platform for startups to learn the art of developing apps and growing their business....
Time Teams with Audience Analytics Powerhouse Parse.ly
Ahead of the weekend, Time Inc. announced it is teaming up with Parse.ly, a top provider of audience insights for digital publishers. According to a...
Mobile devices to lift online video viewing by 20% in 2017: Report
Online video viewing will rise 20 per cent in 2017, according to Zenith’s Online Video Forecasts 2017. Global consumers will spend an average of 47.4...
Pandora hands digital AOR to KRDS Singapore
Effective June 2017, international jewellery brand Pandora roped in KRDS Singapore to manage its Facebook account to bring this spirit to life in the digital...
CCI picks SpotX for video ad serving and programmatic sales in Japan
Interactive marketing company Cyber Communications Inc. (CCI) and video ad serving platform SpotX has signed a partnership to provide over 500 publishers in Japan with ad...
comScore launches mobile measurement solution in Malaysia
comScore has made major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android...
Distil Goes Mobile with Expanded Capabilities of Bot Defense Solution
Ahead of the weekend, MMW learned that Distil Networks — a global leader in bot detection and mitigation — announced Bot Defense for API, a...
Mulah pivots to establish foothold in Malaysia
A small software-for-services company learns, changes and fights against a big boy to come out on top. Via DNA
