Mobile Coupons showing great results for advertisers
A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns. The study predicts that that the...
Author: Copenhagen INK
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced...
BlackBerry Board Mulling a Drastic Move
According to chatter from sources close to BlackBerry, the company’s days as a publicly traded entity may soon end. The Canadian smartphone maker has come...
Adtech-enfreude: RadiumOne CEO’s Arrest Brings Out the Haters
The news is shocking. RadiumOne CEO and founder Gurbaksh Chahal was arrested in San Francisco and charged with 47 counts of felony assault against his...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
AOL Said to Be Closing or Finding Partners for 400 Patch Sites
AOL will replace the head of its struggling Patch local-news operation and plans to close or find partners for 400 of the business’s 900 community...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
Millennial Media Offers Insight for Retail Brands
Millennial Media’s newest report from the Mobile Intel Series focuses specifically on the retail industry. One of the most in-depth reports we’ve seen from the...
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success....
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
UK mobile consumers love research,but are very likely to purchase
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
