Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
Author: Copenhagen INK
The Android Stat That Shocked the Smartphone World
We all know that Android has been on a rampant growth spurt across the global smartphone landscape recently. But the latest numbers from IDC are...
How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO...
Infographic: The Making of an iPhone
The making of an Apple iPhone is an extensive undertaking with no shortage of logistical and economic considerations shaping each step of the process. A...
Customizing a bottle of Scotch:A Father’s Day message from Diageo
The best advertising campaigns are often those that help people communicate their true feelings and emotions. This mobile campaign from Diageo, which ran in Brazil,...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Facebook Talks About a Lingering Elephant in the Room: News Feed Algorithms
Facebook announced small changes to its news-feed ranking algorithms today, promising more visibility into tweaks that could affect the exposure of organic posts going forward....
Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
Katharine Weymouth on the ‘Wrenching Decision’ to Sell the Washington Post
The surprise deal to sell The Washington Post to Amazon founder Jeff Bezos will end generations of ownership by the Graham family. Katharine Graham was...
‘Nevermind the B*ll*cks, Here’s the Next Wave of RTB Innovation’, by Tal Keinan, CoFounder & CEO, AdExtent
<a href="http://www.exchangewire.com/blog/2013/08/06/nevermind-the-bollocks-heres-the-next-wave-of-RTB-innovation-by-tal-keinan-cofounder-ceo-adextent/talkeinanheadshotcropped/” rel=”attachment wp-att-26365″>There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next...
Häagen-Dazs App Fiddles While Ice Cream Softens
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
What the International Business Times Wants With Newsweek
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic...
Tina Brown and Howard Kurtz Square Off Over Newsweek
Safe to say there’s no love lost between former Daily Beast and Newsweek Washington Bureau Chief Howard Kurtz and his old boss Tina Brown. Mr....
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Google Goes Glam With Moto X
Brian Wallace was beaming when he stepped into a Motorola conference room on June 17. The company’s VP-global brand and product marketing had just received...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
