#sowhoknew: Female entrepreneur explains why the ‘F-word’ doesn’t exist in her lexicon
Several months ago I wrote an article called ‘Female Entrepreneurs Are the Next Wave of Business Success’ on Inc, to coincide with International Womens Day...
Author: Copenhagen INK
J. Walter Thompson Sydney bags account for MSD Animal Health
Following a competitive pitch J. Walter Thompson Sydney has been appointed as creative agency of choice for MSD Animal Health’s flea and paralysis tick protection...
Publicis Communications launches Digital Lab to bolster global digital capabilities
Publicis Groupe Singapore has launched Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and...
PubMatic and Bonzai partner on rich media in ANZ
PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with rich...
Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer...
The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with...
APAC brands focusing on customer experience grow 23%: Study
Brands which invest in experience transformation across people, processes and technology, achieve superior business performance, according to a new study by Adobe. The study found that...
OMD bolsters leadership team in China
OMD has strengthened its leadership team in China, having promoted Kevin Mann to General Manager of the network’s Guangzhou office, while Samantha Jahnke (pictured) has...
KAYAK picks OMD for Hong Kong mandate
Earlier this month, Hong Kong residents learned about KAYAK, the all-in-one travel search engine that empowers users to search and compare hotels, as well as...
Merkle acquires Amicus Digital in Australia
Global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN), has acquired Amicus Digital, Australia’s independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team...
Achieving Supply Chain Transparency, Avoiding Fraud And Dissecting The Working Media Fallacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Podcast: The Past And Future Of Digital Advertising
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise...
Facebook uncovers more influence campaigns, and they’re not just from Russia
Facebook has closed down more than 600 accounts and pages due to malicious activity it has linked to the Russian military and Iran in yet...
Mobile Apps Are Stalling On The Way To GDPR Compliance
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily...
UOB Malaysia partners SJPP to extend government-guaranteed unsecured financing facilities to SMEs
SMEs can obtain collateral-free loans of up to RM1 million through the SJPP-UOB BizMoney financial solution. Via DNA
ShopBack launches ShopFest to highlight six major online sales in Q4
Aims to guide online shoppers through the multiple year-end sales. Via DNA
