YouTube stars go head-to-head in pay-per-view boxing match
Logan Paul has built a loyal fan base and made millions along the way posting slapstick comedy stunts online. This weekend, he’s trying something more bruising as he takes on another one of YouTube’s biggest stars in a boxing match.
Paul, a 23-year-old American who has 18 million followers on the site, will face off Saturday against the U.K.’s second-most popular YouTuber, 25-year-old Olajide “JJ” Olatunjiknown as KSIwho has 19 million subscribers. Neither is a professional athlete.
A boxing fight featuring non-boxers seeking to solidify their bases is hardly a new concept: Canadian Prime Minister Justin Trudeau helped boost his political career years before his party formed government by beating another member of Parliament in a 2012 match.
