Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough?
As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a...
Author: Copenhagen INK
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"
For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder...
The Trade Desk Announces Anna Forbes as New UK General Manager
London: The Trade Desk, the global advertising technology platform, is pleased to announce the appointment of Anna Forbes as its UK General Manager. In her new...
Now that Tim Armstrong is leaving Oath, where will he land next?
Tim Armstrong, CEO of Verizon’s Oath, is in talks to leave the company as early as October, according to a report in the Wall Street...
OTT is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join...
Digiday Research: European publishers use distributed video for audience generation over revenue
When it comes to distributing videos on social platforms, European publishers see it primarily as a way to build audiences than to generate ad revenue,...
Mobile app eCPMs up 11% year-over-year: Study
Mobile ad spend has increased by 25 per cent year-over-year in Q2 and is intensifying worldwide, according to the latest report by PubMatic. The report also highlights mobile app advertising...
JWT Sydney bags the Department of Foreign Affairs and Trade account
The Department of Foreign Affairs and Trade (DFAT) has appointed J. Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the...
Mindshare launches blockchain pilot on the Zilliqa platform
Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on...
OYO hands integrated media mandate to Havas Media
Havas Media, India has bagged the integrated media duties of OYO, South Asia’s hotel chain with presence across India, China, Malaysia and Nepal. The account...
Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast...
Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and...
The Big Story: New Faces In Challenging Places
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is...
Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally....
Branch, a Facebook mobile measurement partner, buys Tune mobile attribution biz
Branch, a four-year-old company that in February became Facebook’s first new mobile measurement partner since 2013, is acquiring the mobile attribution business of Tune, which...
eMarketer: Ad Blocking in the UK Begins to Stabilize
More than a fifth of internet users in the UK expected to install an ad blocker this year London: eMarketer’s latest forecast report – Ad Blocking...
