New video ad format gives brands a way to promote deals on Amazon
Amazon is experimenting with a new place for marketers to display video ads within otherwise static product listings.
A new “sponsored” video recently started appearing in the Prime Pantry section of Amazon, where the site’s core customers stock up on grocery items. The pantry store is open to Prime members and costs an extra $5 a month on top of the $13 a month Prime customers already pay.
The pantry has a “coupons and deals” page with row after row of the typical Amazon product listings for paper towels, toiletries, cereal and the like. But amid this, Amazon has been testing a video display, labeled as an ad. Kellogg was among the first to try it for Frosted Flakes.
