AOL, Microsoft, Yahoo simplify digital ad buying:…
AOL, Microsoft, Yahoo simplify digital ad buying: buff.ly/1bDvp0k
Author: Copenhagen INK
Location Marketing: London recycle bins track pedestrians as they pass
A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street....
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
With Twitter’s IPO, 5 Key Things You Need to Under…
With Twitter’s IPO, 5 Key Things You Need to Understand about the Social Ad Revolution lnkd.in/bbn-6ds
Twitter’s S1: How Do The Numbers Stack Up to Googl…
Twitter’s S1: How Do The Numbers Stack Up to Google and Facebook lnkd.in/bWkaKzZ
CMOs Talk Big TV And Big Data At ANA’s Annual Confab
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous...
Twitter’s Overlooked Data Business Could Grow As Retailers Mine Chatter
When thinking about Twitter’s future, almost all the focus is on advertising. After all, 85% of its sales came from ads in the second quarter....
Emergency Webinar Will Address Urgent Matters in Mobile Marketing
On October 16th, the Federal Communications Commission will begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers...
U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That’s not an inherent...
iPhone 5s Ranks as The Top Smartphone Seller at Major U.S. Carriers
Apple’s iPhone 5s has knocked the Samsung Galaxy S4 out of the top sales spot at the nation’s top four U.S. carriers. The latest tracking...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads
IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that...
Leading Mobile Advertising Platform Airpush Tops Prestigious Tech 200 List for 2013
Airpush Heads Roster of 200 Technology Companies Experiencing Extremely Rapid, Robust Growth SM2 2013 NEW YORK – Airpush (www.airpush.com), winner of the “Best Mobile Ad...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
