Experian Debuts Mobile Consulting Services
According to the latest industry research, mobile banking will grow 300 percent by 2016. To capitalize on this mammoth opportunity, Experian is launching a mobile...
Author: Copenhagen INK
EA Sports runs leading edge mobile campaign to launch FIFA 14
FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever. This year, EA Sports...
MySpace Shows Significant Post-Launch Growth with 50-percent Total Audience Increase
Quarterly Report Reveals Focus on Creative Community Drives Explosive Artist Growth; New Features, Content, Live Streams Drive Audience in First Three Months Los Angeles – Myspace (www.myspace.com),...
Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry
NEW YORK, NY – Precision Health Media announced that pharmaceutical and other health brands using PageMatch™, the company’s proprietary page-level targeting technology, now have access to programmatic...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Oreo Envy: The Real-Time Marketing Myth: http://t….
Oreo Envy: The Real-Time Marketing Myth: buff.ly/1gj4Kce
Fight club! Instagram’s 15 second video vs. Vine’s…
Fight club! Instagram’s 15 second video vs. Vine’s 6 seconds: buff.ly/GEaNtV
How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants
Craig Dubitsky may represent big packaged-goods companies’ worst nightmare, but there’s a good chance they may not have even noticed him. He’s a small part...
The 31 Startups Twitter Has Acquired: http://t.co/…
The 31 Startups Twitter Has Acquired: buff.ly/GEuiDu
Twitter study: The value of Promoted Trends: http:…
Twitter study: The value of Promoted Trends: buff.ly/1fNMZ6W
China Reportedly Lifts Ban On Facebook In The Shan…
China Reportedly Lifts Ban On Facebook In The Shanghai Free-Trade Zone, But Continues Crackdown On Internet Freedom: buff.ly/1fNMUAn
Facebook Partners With PayPal, Stripe, Braintree T…
Facebook Partners With PayPal, Stripe, Braintree To Autofill Billing Info In Mobile Commerce Apps: buff.ly/1fNMSs4
Essence Exec: I Want My Agency To Be Maniacally Focused On First-Party Data
Brian Krick, digital agency Essence’s newest head of search and biddable for North America, sees a bright future for agencies in being effective purveyors of...
How One Adult Site Attracts Mainstream Advertisers
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
Why Advertisers Must Spend More Time Fertilizing The Grass
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google Sell-Side ‘Active GRP’ Coming Soon; Crossing Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev...
