Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud
The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were...
Author: Copenhagen INK
The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory...
From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders...
RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads™
Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static...
Criteo Partners with Pixalate
Criteo, the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution....
Webinar: Using first-party authentication to grow revenue
The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday. Via DigiDay
Bidstack Announces New Senior UK Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account...
Messaging Apps: The New Browser
Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue...
The FTC’s Review Of COPPA Could Transform How Kids Content Is Monetized Online
Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers,...
OpenAP Launches Platform That Buys Across NBCU, Viacom And Fox
OpenAP, the TV advertising and analytics joint venture between Viacom, Fox and NBCUniversal, released on Tuesday its first commercial product, called the OpenAP Market, a...
Voices From Across Ad Tech Can Make A Positive Impact On Data Privacy Laws
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Bidstack Launches in the US and Appoints Fisher as Head of Sales
New York: London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and...
Fitbit Versa 2 Review: Good, But Not Smart
Pros: A great set of sensors that record activity, movement and heart rate that works Via DNA
Dattel launches IDEAHACK with aim to drive innovation in consumer intelligence
Dattel’s IDEAHACK aims to get the best ideas and help birth them using Big Data and Analytics. Via DNA
Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
Condé Nast is no stranger to bringing its U.S. publications to global markets, but now it’s running the play in reverse. La Cucina Italiana, a...
Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files
After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec...
