Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Harry...
Author: Copenhagen INK
Bidstack Launches in the US
London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT...
Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain...
Data And Jimmy Kimmel: SAP’s Marketing Strategy Goes Beyond B2B Decision Makers
This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo...
Independent Research Reveals Premium Digital Media is Most Trusted & Transparent Media Platform
Teads, The Global Media Platform, today reveals the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100...
How Augmented Analytics Can Give Marketers a Helping Hand
In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at...
MESTEEC minister asks founders to focus on revenue, profits not valuation
Long-term growth for businesses and steady income stream will uplift digital economy and Malaysia’s gross domestic product Via DNA
‘Everyone is under a lot of pressure’: Marketers feel a sense of uncertainty ahead of the ANA conference
This week, marketers once again descend upon Orlando, Florida, for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers,...
‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance
Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking...
Videa Announces Spot Television Industry’s First Open Data Exchange APIs
Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for...
Clorox Builds Its DTC Playbook
When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce...
ISPs Worried About Google’s Shift To New Standard; Biden Backs Off Online Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to...
New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns
Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, which, in turn, are driving the scale, sophistication, simplicity –...
Podcast: Complex Numbers
This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector...
SC registers first property crowdfunding operator
EdgeProp is the first Recognised Market Operator to establish and operate a property crowdfunding platform. Via DNA
