Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital...
Customer satisfaction propels Smartly.io to high ranking in Fall 2019 Grid® Report NEW YORK — Smartly.io, the leading social media advertising automation platform for performance...
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC ADSPend Update H1 2019. Here...
The post The state of brand suitability appeared first on Digiday. Via DigiDay
StashAway Malaysia’s Wong Wai Ken on the company’s strategy and future plans. Via DNA
To benefit migrant Bangladeshi workers in Malaysia, Singapore, and the Middle East. Via DNA
Reprise is a specialty agency born in the age of channel planning. What started as a search specialty shop combined in 2018 with IPG mobile...
This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp...
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate...
As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a...
Integration Enables a Virtuous Shared Value Ecosystem that Reimagines 1:1 Engagement Between Brands and Consumers AUSTIN, Texas — Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise...
Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions...
5G Ecosystem Development Grant of RM50m won’t move needle Via DNA
Overseas spending through Alipay by Chinese continues to increase Via DNA
Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger...
Hey, CCPA-heads, the moment you’ve been waiting months for has arrived. The California attorney general’s office on Thursday published the first draft of its implementation...
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