This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer “a multi-sensory” shopping...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/10/2018
Twitter has published data sets comprising millions of tweets, images and videos and thousands of accounts linked to operatives based in Russia and Iran, shedding...
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the...
Just four per cent of Singapore businesses are Digital Leaders, according to the Dell Technologies Digital Transformation Index (the DT Index). The DT Index, which...
Geometry Malaysia worked with CIMB, one of Malaysia’s financial services providers, to ideate and develop the Sound of a Nation, a digital campaign that combines...
T1, Turner International’s digital advertising division announced earlier this year, is expanding with new hires and the launch of a suite of global products. Fiona...
MediaMath is making an aggressive push on the video front, with the activation of key initiatives around programmatic video and Connected TV by participating in...
New York Media took the top spot in two categories in this year’s Digiday Worklife Awards, which recognize media and marketing’s top employers as well...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/10/2018
Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads. The automaker recently piloted a campaign after inking...
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the...
SoundCloud selects Pandora as exclusive U.S. ad sales partner The two companies reach an ad audience of more than 100M, creating largest digital audio advertising...
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/10/2018
AT&T Chief Executive Officer Randall Stephenson floated the idea of selling CNN when he met with U.S. antitrust officials last year in an attempt to...
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before...
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs)....
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply...
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