IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of...
Brian Wiener will present on video measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. ComScore is getting back on its feet. After the...
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it. Back in April, Meltwater acquired Sysomos. Together, they point to signs...
Oath, the media technology company and a division of Verizon, appointed Rose Tsou, Head of Oath APAC, to take on an expanded role as Head...
LAB, The Boutique Consulting Group, acquires ScrewTheBox (STBX Studios), a studio that currently provides cinematic video and photography services to brands such as BMW, IWC,...
Global consultancy Prophet named three new partner hires – Yu Huang, FeiFei Xu and Dan Vasconcelos – all of whom bring deep experience helping clients...
Taboola, the global discovery platform, signed a strategic partnership with Knorex, a provider of precision performance marketing solutions and a demand side platform servicing the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/10/2018
Thrillist writers and editors came away from the negotiating table with a raise and more in labor talks that took more than a year and...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with...
Over the past five months, WPP has been working with Ford Motor Company on its future marketing and advertising relationships. At the conclusion of Ford’s...
Dentsu Aegis Network has acquired B2B International, the business-to-business (B2B) market research company. B2B International will become part of gyro, the full-service global agency dedicated...
Fuji Xerox Singapore has appointed MOI Global and Huntington Communications as its creative and PR agencies respectively. The appointment comes into effect from October 10,...
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched...
Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest New York – To support advanced advertisers and agencies as they look to reach new...
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