SpotX hires new Demand Facilitation Director in Indonesia
Global video advertising and monetisation platform SpotX has appointed Tri Meyliana Sadewi (Dewi) as Director of Demand Facilitation for Indonesia. Dewi will be based in...
Author: Copenhagen INK
The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super...
Google workers walk out to protest sexual misconduct
Thousands of Google workers walked out of offices around the world to protest how the tech giant has handled sexual misconduct by some of its...
Albert Listed in Gartner’s 2018 Magic Quadrant for Ad Tech
NEW YORK — Albert, an enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns from start to finish for some of the world’s leading...
Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City
In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart...
Instagram ‘influencer’ is sued for allegedly failing to shill for Snapchat
An Instagram celebrity, hired to promote Snapchat Spectacles, failed to live up to a marketing agreement to be seen wearing the camera sunglasses, according to...
Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab
In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers...
Digiday Research: Few marketers require performance guarantees for branded content campaigns
Less than a third of marketers and agencies are requiring performance guarantees for the branded-content campaigns they purchase from publishers, even as the tactic becomes...
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for...
#MYCYBERSALE 2018 hits record with US$93.3 mil in GMV
Surge in participation from eUsahawan micro-SMEs from 100 in 2017 to 338 Via DNA
Lazada aims to draw more first time e-commerce buyers
E-commerce platform Lazada is all geared up to make 11.11 its biggest shopping event, including by investing in its own logistics Via DNA
What Is The Future Of A Universal Ad ID?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tinder Swipes Right On Programmatic; IAB Releases Advanced TV Attribution Guide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell...
R/GA Singapore launches education offering
R/GA Singapore, in partnership with DesignSingapore Council, has established an intensive, three-day, Product & Service Design Innovation course for senior professionals seeking to identify and...
Google workers plan walkout to protest handling of executive misconduct
Some Google employees are planning to walk out from their jobs because they’re dissatisfied with Chief Executive Officer Sundar Pichai’s response to a report about...
Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for...
