Alphabet records $33.7 bn revenue in Q3
Alphabet Inc.’s revenues were $33.7 billion, up 21 per cent versus the third quarter of 2017, for the quarter ended September 30, 2018. “Our business continues...
Author: Copenhagen INK
Snapchat’s user growth slows in Q3 2018 as revenue increases 43%
Snapchat’s revenue increased 43 per cent to a record $298 million in the third quarter of 2018 and trailing twelve months revenue increased 53 per...
MWG China hires new CCO
McCann Worldgroup China has appointed Sheena Jeng as Chief Creative Officer. Based in Shanghai, Ms Jeng joins McCann with a remit to drive the agency’s...
Tenjin Named a Snapchat Partner for Mobile Measurement
App marketers can now apply Tenjin’s user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns SAN FRANCISCO, CA – Tenjin (www.tenjin.com),...
Facebook removes fake accounts that originated in Iran
Facebook removed 82 fake pages, accounts and groups that originated in Iran, the latest effort by the company to clean up its social network ahead...
UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter
UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of...
A Rich Taxonomy Is Key To Publisher Insights
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing...
Mediaocean On The Block; Amazon And Google In Race To Spin Up Ad Clouds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Strikes Again Private equity firm Vista Equity Partners has put Mediaocean on the...
‘At what point does reality set in?’: Candid thoughts on the future of video programming
Netflix is trying to swallow the entertainment industry whole — and it’s impacting everyone from small digital studios and publishers to TV networks and the...
How Viacom18 improved CTR 2.3x for Voot
Viacom18 Media Pvt. Ltd. is one of India’s entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A...
opr boosts management team
opr has a new management structure in place that incorporates the introduction of a new Chief Growth Officer and Managing Partners in its specialist business...
J. Walter Thompson hires Joyce Ling as China Chief Strategy Officer
J. Walter Thompson has appointed Joyce Ling as Greater China Chief Strategy Officer (CSO) – she will oversee the agency’s strategic and brand planning across...
Smaato reduces media buying costs with automated traffic curation
Smaato, the global real-time advertising platform for mobile publishers and app developers, said that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic...
Snapchat Likes Its Programmatic Revenue In Q3, But Daily Users Dwindle
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth,...
Risky Business: Navigating Privacy & Compliance in a GDPR World
If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when...
New Survey Shows More than 50 Percent of Digital Marketers Are Concerned with Data Exhaust
Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...
