Google just made some big changes to its policies regarding sexual misconduct
Google changed some policies on sexual misconduct after thousands of employees walked out of their offices last week to protest big payouts for executives accused...
Author: Copenhagen INK
Data Plus Math, Kantar Announce Strategic Partnership To Unite Brand And Performance Optimization
Combined efforts will focus on development of solution for media buyers and sellers to enable optimization for both short- and long-term success BOSTON — Data...
5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They...
Facebook’s guide on how to create videos with stills for ads
With time spent on mobile increasing, more and more brands are looking to engage with consumers through the platform. In a mobile world, brand building...
American Express urges Australians to ‘Shop Small’
American Express has unveiled its new Shop Small campaign in Australia, featuring real life small business owners to inspire shoppers to support local businesses. The...
Publicis Groupe Japan names new Chief Strategy Officer
Publicis Groupe has appointed Masahiro “Andy” Ando as Chief Strategy Officer in Japan, effective October 1, 2018. Mr Ando will lead a department of more...
One size fits all approach doesn’t work for audio: IAB
IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations...
Defy Media ceases all operations following earlier struggles
After stiffing publishers on money owed from its programmatic business, Defy Media, which operates popular YouTube brands such as Smosh and Clevver, shut down Tuesday....
In a shift, Conde Nast integrates more of US and international arm
Condé Nast this week formed a new creative agency that sells advertisers nontraditional ad services like events and influencer marketing and on a global scale....
Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences
In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for...
Laying The Groundwork For Programmatic TV
This article was produced in partnership with Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes –...
Oracle, Watch Out: Salesforce Rises On The DMP Front
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is...
Horizon To Use Programmatic Radio Platform Jelli For Upfronts
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven. On Tuesday, Horizon said it would use programmatic...
Telaria’s Video Management Platform (VMP) Bridges Gap Between Linear and Digital “TV” Inventory Intelligence
New-to-Market TV Content Reporting product provides buyers TV-like buying opportunities and publishers unprecedented video analytics to drive revenue NEW YORK — Telaria, Inc., (NYSE:TLRA), the...
Facebook bets that Stories are the future, and ads will follow
Ed note: This article has been updated from an earlier version. Facebook is betting the future of the social network on Stories, which could wind...
Why Apple Will Be the Number 4 Ad Platform in 2 Years
When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it...
