With Nick Bell out, publishers lose a longtime Snapchat ally
Nick Bell, Snapchat’s media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive....
Author: Copenhagen INK
The Common Pitfalls of Entering the US Market
For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the US market will come up sooner rather than...
Former marketer accuses L’Oreal of race, sex discrimination
A former vice president of digital marketing has sued L’Oreal USA for race, sex and disability discrimination in a 40-page complaint describing “sex-fueled” parties on...
‘This sends a message to premium brands’: What Apple’s partnership with Amazon means
Even Apple sometimes needs to concede. Apple will start selling a selection of its products directly on Amazon’s site ahead of the holiday season. Amazon...
Voice Search Will Change Marketing For CPGs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns
CleverTap, the advanced mobile marketing solutions provider, announced their philanthropy program: CleverTap4Good. CleverTap works with non-profits and social organizations around the world to help them...
Expert Comment: AA/WARC Report Shows Strongest UK H1 Ad Spend Since 2014
The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall ad spend up 7.2% year-on-year,...
Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded...
Iceberg right ahead
Despite the many warning signs media companies and ad agencies have been slow to adapt and change. Via DNA
How Julie DeTraglia’s Love Of TV Led Her To Head Research At Hulu
For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol...
Publishers Must Go Further To Capitalize On Engagement
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital...
‘Tis the season for ASO
With the end of the year coming just around the corner, many advertisers are already preparing for the upcoming behemoth sale period – Singles day...
Ogilvy promotes 4 leaders to MD roles
Ogilvy Australia has promoted four of its key leaders in Sydney and Melbourne, as part of a continued push to position itself as Agency of...
Exponential appoints new Singapore Sales Director
Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, has appointed Alex Locker-LeMersier, Sales Director for Singapore. Mr Locker-LeMersier will be responsible for...
Outbrain strengthens Philippines footprint with Flourx
Outbrain, the content discovery platform, has appointed Flourx as its formal reseller in the Philippines. The move complements and enhances Outbrain’s existing portfolio in the country,...
