Facebook bets that Stories are the future, and ads will follow
Ed note: This article has been updated from an earlier version.
Facebook is betting the future of the social network on Stories, which could wind up being good news for Snapchat.
Last week, Facebook CEO Mark Zuckerberg said that Stories, now available on all its propertiesInstagram, WhatsApp, Messenger and the main social networkis the future of social media advertising. That means the company will train advertisers to think beyond News Feed ads, the posts that appear in the main stream of content of Facebook and Instagram, and learn to create vertical video ads that fit Stories.
