NBA players link up with app to promote stars’ esports play
The National Basketball Players Association signed a deal with ReadyUp, linking up with an app that helps esports fans track and watch their favorite online gamers.
Under the deal announced Tuesday at Esports Rising, a Los Angeles conference put on by Sports Business Journal, the league’s stars will have an opportunity to profit from the online video-game leagues they take part in, according to Payne Brown, president of the group’s marketing arm.
“We’re trying to give on our players a new way to engage with their fans through behavior they’re already enjoying,” Brown said.
