Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
Author: Copenhagen INK
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
Adform Taps StickyAds For Programmatic Video Suppl…
Adform Taps StickyAds For Programmatic Video Supply buff.ly/1sEr7LB
Unilever pushes digital spend to 20% as it focuses…
Unilever pushes digital spend to 20% as it focuses on mobile advertising buff.ly/1tLizJj
E-commerce to ads, PepsiCo, Coca-Cola set to woo c…
E-commerce to ads, PepsiCo, Coca-Cola set to woo consumers buff.ly/1tgRIni
Disrupt: Gaps in payment ecosystem that entrepreneurs can fill
The payments market has ensconced players and may be facing stiff competition from deep-pocketed foreign companies eyeing the South-East Asian region, but there are still...
SEA businesses still lagging on mobile-first strategies: Google
Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
Build Your Own Mercedes-Benz GLA on Instagram http…
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The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
GroupM and Unilever Push Publishers for More Proof…
GroupM and Unilever Push Publishers for More Proof Ads are Being Seen buff.ly/1wFqkQI
Diet Coke Prints 2 Million Unique Labels in Latest…
Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius buff.ly/1wFrLi3
Ever wanted to ride an elephant? You have to watch…
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CITIZEN CHASING HORIZONS [English Ver.] http://t.c…
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InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
