Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
Author: Copenhagen INK
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
How TheStreet Blends Custom And Programmatic Sales
Financial advertisers tend to focus on performance advertising. They want people to fund a brokerage account or sign up for a new credit card. But...
Week in Review: Execution always trumps ‘me too’ model
With the ‘me too’ syndrome being prevalent in Singapore, Malaysia and even Norway, execution becomes the difference between succeeding and failing, writes DNA founder Karamjit...
Taxi-booking startups, say ‘Hailo’ to more competition
Consumers in Singapore now have another taxi-booking app vying for their attention with the official debut of Hailo on Oct 29. Via DNA
LinkedIn’s China efforts pay; 45% increase in revenue
The professional network LinkedIn reported results of its third quarter for 2014. It recorded revenue of $568 million, an increase of 45 per cent compared...
Hey YouTube, Is Facebook stealing your thunder? ht…
Hey YouTube, Is Facebook stealing your thunder? buff.ly/1wjcPWP
WPP records 3.1% increase in revenues in Q3 2014
WPP revenues of £2.763 billion ($4.609 billion) up by 3.1 per cent in Q3 2014. The third quarter constant currency revenues were up by 10.6...
Facebook announces India Client Council
Facebook has announced the launch of a forum called India Client Council, which comprises of a diverse group of leading client and agency partners. There...
Eyeview Wants To Personalize Online Video Like Display And Search
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any...
Publishers Need To Help Brands Move Beyond The CTR
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and...
Comic: Captain Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Adobe’s Nick Bogaty on 5 factors that impact taking content online
As more corporate and media brands look to engage digital audiences by taking their content online, the likes of Adobe are playing a critical role...
Marrying SMBs with the web
With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses...
SMBs in India tread the mobile route carefully
Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective...
