Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
Author: Copenhagen INK
How Researching Competitors Can Improve Your Blog…
How Researching Competitors Can Improve Your Blog Content buff.ly/137tqSK
10 Things In Advertising You Need To Know Today ht…
10 Things In Advertising You Need To Know Today buff.ly/1zHbP2g
VML’s APAC bet: Nurturing a culture of growth & creativity
Asia Pacific has been an important region in the overall VML growth chart but more so in the year gone where markets such as China...
NTUC FairPrice Xtra goes mobile for anniversary contest
NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The supermarket...
Augmenting mobile offer, Criteo goes cross-device
Performance advertising technology company, Criteo, has launched a cross-device advertising solution which would encapsulate consumer’s behaviour across all devices and enable the delivery of accurate...
Facebook’s Q3: Sustaining Ad Revenue Growth, And Seizing On Ad Tech
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between...
Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
Publicis Groupe Acquires Programmatic Platform RUN
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
Ganesh Kumar Bangah joins Disrupt #24: Pay to Play
Nasdaq-listed MOL Global’s CEO Ganesh Kumar Bangah joins Disrupt#24 as a panelist, and Karamjit Singh is looking forward to the exchange that will happen on...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Women Will: Closing Asia’s digital gender gap http…
Women Will: Closing Asia’s digital gender gap buff.ly/1zBYyZ1
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
