The ‘breaching’ of DNA’s defences
Some unscheduled security maintenance on the DNA website because of a Drupal vulnerability had seemingly left our directory exposed, but no confidential data has been...
Author: Copenhagen INK
MDeC’s APICTA still lacks commercial ‘oomph’
DNA founder Karamjit Singh doubts that MDeC’s MSC Malaysia APICTA awards, 15 years on, give their winners a commercial boost, but he does offer a...
Amazon takes on Chromecast with new $39 Fire TV St…
Amazon takes on Chromecast with new $39 Fire TV Stick buff.ly/1xR7kwU
Facebook courting publishers for unique mobile con…
Facebook courting publishers for unique mobile content strategy buff.ly/1t5ONbT
Tumblr Rolls Out Auto-Playing Video Ads To Users’…
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards buff.ly/1wZiOzj
Instagram’s First Video Ads Appear From Disney, Ac…
Instagram’s First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic buff.ly/1txZOIl
Google launches Fit app to take on Apple’s Heath a…
Google launches Fit app to take on Apple’s Heath and Samsung’s S Health buff.ly/1xR6KiE
TV Attribution – A New View Into Traditional Perfo…
TV Attribution – A New View Into Traditional Performance buff.ly/10N2Iho
YouTube Introduces WatchMe For Android To Bring Li…
YouTube Introduces WatchMe For Android To Bring Live Broadcasting Capabilities To Apps buff.ly/1A2EQpk
Publicis to acquire ‘crown jewel’ Sapient for $3.7…
Publicis to acquire ‘crown jewel’ Sapient for $3.7 billion buff.ly/1t5Y97x
Publicis Groupe to acquire Sapient for USD 3.7 bn
In a bid to augment its position in digital, Publicis Groupe is all set to acquire Sapient in an all cash transaction. According to Publicis,...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Top trends 2014-15: The rise of ‘brand engagement’ in India
Marketers in India are increasingly adopting ‘brand engagement’ as an integral part of marketing campaigns. According to an Omnicom Media Group India report, What’s Next Trend Report...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all...
AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher,...
