Himanshu Shekhar promoted to GroupM Indonesia CEO
GroupM’s Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Mr Shekhar has been based in Indonesia...
Author: Copenhagen INK
Location Data Runs Amok?; Uber Eyes Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer...
Podcast: Inside LinkedIn’s $2 Billion Ad Business
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 –...
Experts Explain Why 2019 Will Be a Crucial Year for Audio
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019...
Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty...
Forrester Wave: The Location Intelligence Space Is Nascent, But Picking Up Steam
Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to...
Of Data & Dylan
Between 60% and 73% of all data within an enterprise goes unused for analytics. Via DNA
Valyou makes remittances convenient, simple
Malaysia’s first wallet-to-wallet remittance service provider constantly innovates to stay on top of its game. Via DNA
S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc...
Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’
What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Voice Next Year
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
Looking past the bias: How digital trumps the in-store retail world
By Taejin In Nothing gets the news media more excited than a Black Friday stampede, with crowds of angry shoppers duking it out to get...
Top 5 digital advertising predictions for 2019
What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and Co-Founder, Rahul Pandey, reveals his forecasts for the...
Piyush Pandey appointed as Ogilvy’s CCO Worldwide
Piyush Pandey, Chairman of India, has been appointed as Ogilvy’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy will also expand...
Facebook extends ad breaks to more publishers in Asia
Facebook is launching Ad Breaks in Singapore with support for English. Eligible publishers and creators in Singapore can now join Ad Breaks and monetize their...
