WPP AUNZ launches analytics division
WPP AUNZ has launched WPP AUNZ Analytics to complement and enhance its consulting offering. The Division will be led by WPP AUNZ Chief Data Scientist...
Author: Copenhagen INK
Microsoft calls for laws to prevent bias in facial recognition AI
Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical...
Veritone® Announces Expanded Agreement to Provide Cumulus Media Radio Stations with AI-Enhanced Analytics for Advertising Campaigns
COSTA MESA, Calif. — Veritone Inc. (NASDAQ: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced an expanded agreement with...
Ad buyers: Don’t blame us for the death of the publishing middle class
The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times,...
#sowhoknew: OMG! Stop it with the acronyms in business
Let’s BID for you. At the EOD or at least by COB, IMHO (FWIW) I need someone to TED WIIFM when we use so much...
Jonny Stark named Chief Strategy Officer for MullenLowe Group APAC
MullenLowe Group Asia Pacific has appointed Jonny Stark as Chief Strategy Officer to spearhead a new consultative offering for enterprises across Asia Pacific. In the...
Havas Group Singapore hires Jude Foo as Director of Client Services
Havas Group Singapore has appointed Jude Foo as Director of Client Services with immediate effect. The appointment is designed to further strengthen the management structure...
Lotame appoints Fred Marthoz as MD for SEA
Lotame, the data solutions company, has appointed Fred Marthoz as Managing Director for the South East Asia (SEA) region. Based out of the company’s Singapore...
Driving Continued Innovation in Digital Display
In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest...
Apple upends its marketing status quo amid weak iPhone demand
Apple is experimenting with iPhone marketing strategies it rarely uses such as discount promotions via generous device buyback terms to help goose sales of its...
Bidooh Outlines Strategy to Deliver 2,000% Increase in Value of DOOH Token
Disciplined pricing plan to raise the token value from US$0.0005 to US$1 Manchester, United Kingdom – Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is...
GBS players Brandt International, Nityo Infotech execute M&A to accelerate capabilities
Founders of Global Business Services companies, Brandt International and Nityo Infotech Corp believe Malaysia is ready for synergistic M&A activity. Via DNA
Microsoft to boost hybrid cloud implementation in Indonesia
Businesses need to be agile yet secure to adapt to Industry 4.0. Via DNA
S4 Confirms It Wants MightyHive As Its Second Agency Acquisition
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for...
Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic...
GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth
GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from...
