Digi eyes top spot in mobile Internet space
Malaysia’s third largest mobile operator Digi.Com Bhd has set an ambitious goal of becoming the best mobile Internet provider in the country, mainly by focusing...
Author: Copenhagen INK
FashionValet the wiser second time around
FashionValet founder Fadzarudin Anuar talks to Karamjit Singh about his game plan to expand the business after receiving ‘multimillion dollars’ in funding from Elixir Capital....
Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program
Provides Further Expertise in Audience Data and Onboarding for Marketers Globally LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company,...
Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Ogilvy creates optical illusion to sell Smart Car in Hong Kong
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
ANA Pans Obama’s Consumer Privacy Bill of Rights
The nation’s largest advertisers have joined other critics of President Barack Obama’s plan to restrict how companies can handle the private information of Americans. “This...
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
Axiata’s bumpy IT transformation programme: Lessons learnt
Axiata president and group CEO Jamaludin Ibrahim comes clean on Celcom’s IT transformation programme that caused it to lose customers and dealers, and the lessons...
DNA Test: Oppo R5 and N3
Keith Liu got his hands on the Oppo N3 and R5. Summary: Both have great their high points, but their high prices mean that it’s...
FBX Shuffle: Facebook Preserves Access For Some Shadow Partners
Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will...
Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
USA Today Sports Rides Programmatic For Supply Surges
Sports content consumption fluctuates – down in the offseason, then surging around major sporting events. How can a publisher manage? Gannett-owned USA Today Sports Media...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
