Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
Author: Copenhagen INK
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
HTC Hopes to Challenge Sony, Facebook in Virtual Reality Space
HTC Corp. is working with Valve Corp. to challenge Sony Corp. and Facebook Inc.’s Oculus as an early player in the virtual-reality market. HTC Vive...
MWC 2015: Axiata chief Jamaludin Ibrahim wins Chairman’s Award
Axiata Group Bhd president and group chief executive officer (CEO) Jamaludin Ibrahim has been honoured with the 2015 GSMA Chairman’s Award at the on-going Mobile...
Jakarta’s Jurnal gets undisclosed seed funding from East Ventures
Jurnal Consulting, which has developed a cloud-based accounting software aimed at SMEs, said it has secured a seed round investment from East Ventures for an...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
#sowhoknew: The dress that broke the internet
I always imagined that it would be Kim Kardashian’s naked bum that would ultimately break the internet. But it was actually a blue and black...
State of the Industry Report: Programmatic TV
The post State of the Industry Report: Programmatic TV appeared first on Digiday. Via DigiDay
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s...
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Everything You Wanted To Know About LiveRamp, The Data Connecter Everyone Uses
It is a truth universally acknowledged that a single company in possession of a good amount of data must be in want of an onboarder....
