#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Author: Copenhagen INK
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
Week in Review: Bridging ‘big tech’ and ‘little tech’
DNA launched a new channel in the same week as MWC 2015, which perfectly mirrors what we’re trying to do: Bridge the gap between consumer...
A rundown of the smartphones launched at MWC 2015
There were at least a dozen new smartphones unveiled at MWC 2015 this past week, so here is a list of the models that would...
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
Agency Rebate Tensions Explode Into The Open, As Former Mediacom CEO Decries ‘Kickbacks’
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’...
Procter & Gamble CMO Pritchard: Programmatic Delivers Business Lift
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to CMO Marc Pritchard of Procter & Gamble, the world’s largest...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Data: Still An Albatross For CMOs?
Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it...
Like Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and...
Want OTT Services To Work? Push Video Content To Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Looking Forward
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
#AwalBaru: Twitter sets up shop in Indonesia
Twitter has opened an Indonesian office, making the announcement through a Tweet from its new handle @TwitterID account. Indonesia kicks off the company’s expansion plans...
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
