Customer experience: Innovate or suffer consequences, says IDC
Senior IT executives must ensure that they are able to offer IT-enabled products and services to address gaps in customer experience so that their companies...
Author: Copenhagen INK
Innovation edge in customer experience getting tougher: Gartner
Maintaining the innovation edge in customer experience is becoming increasingly challenging, according to a senior analyst from Gartner Inc. Via DNA
The Best Digital Advertising Always Taps Human Creativity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Retailers Are Big Spenders; Device ID Regulation
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of...
Tweets take flight in the Google app http://t.co/S…
Tweets take flight in the Google app buff.ly/1cOhbPx
PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
Mobile Measurement Has Been A Challenge Since ‘Day One’
The year of mobile, the decade of mobile, the year of data – none of the monikers matter if the right measurement isn’t in place. “Clients...
Adobe Advances Programmatic Advertising With New Dynamic Creative Technology
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
Inside Google’s Secret War Against Ad Fraud http:/…
Inside Google’s Secret War Against Ad Fraud buff.ly/1dgjYlf
Post-it® The banner that makes you like banners ht…
Post-it® The banner that makes you like banners buff.ly/1HmWa9e
To Take On HBO And Netflix, YouTube Had To Rewire…
To Take On HBO And Netflix, YouTube Had To Rewire Itself buff.ly/1Ft9ETr
P&G, Largest Advertiser in the U.S., Is Puttin…
P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review buff.ly/1Ft5H0M
Microsoft Hyperlapse creates smooth time-lapse vid…
Microsoft Hyperlapse creates smooth time-lapse videos on Windows and Android buff.ly/1bZE8i7
Can You See Me Now?
Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you...
Chevy Runs Digital Video Ads in Print (Yes, You Re…
Chevy Runs Digital Video Ads in Print (Yes, You Read That Right) buff.ly/1PQsGTl
