5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Author: Copenhagen INK
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
Lucini&Lucini India’s Kalpana Rathore on email mktg in 2015
“Email marketing is a tool that cannot be ignored anymore as it is one of the first digital ways to communicate with people individually, creatively,...
IPL 8: Chennai is the king on FB’s Fandom Map
The cricket fever in India continues as Facebook has released a ‘Fandom Map’ that shows the most-liked teams on Facebook across all of India’s states...
How the Ad Industry Can Be Truly Inventive (and Ef…
How the Ad Industry Can Be Truly Inventive (and Effective) Again buff.ly/1Lf83iU
Facial-Recognition Lets Marketers Gauge Real Respo…
Facial-Recognition Lets Marketers Gauge Real Responses buff.ly/1AhiDEM
Digital Shops Get Boost as Clients Embrace E-comme…
Digital Shops Get Boost as Clients Embrace E-commerce buff.ly/1Lf6KjY
High-flying Silverlake looks set for a great 2015
Malaysian software billionaire Dr Goh Peng Ooi and his team at Silverlake Axis Ltd have reasons to be all smiles this year, with demand for...
FazWaz out to differentiate itself from Thailand’s property portals
Newcomer FazWaz believes it can differentiate itself from the other property portal plays in Thailand with its data-driven and consumer-first approach. Via DNA
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies...
Adobe goes high end in podcast push
For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing...
Ad Tech: Not Even The Beginning Of The End
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
TubeMogul’s Self-Serve Business Kicks Into High Ge…
TubeMogul’s Self-Serve Business Kicks Into High Gear buff.ly/1bZDYas
A Brief Intro To CLV (And Why You Should Measure I…
A Brief Intro To CLV (And Why You Should Measure It) buff.ly/1HmRGiJ
Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads
To avoid privacy concerns, the company does “anonymized aggregate analysis” and typically studies public venues where people are already being filmed, such as by a...
Google’s New Self-Driving Car Is About to Hit the…
Google’s New Self-Driving Car Is About to Hit the Streets buff.ly/1Gj018v
