AdExchanger | Chango recorded 2014 revenues of $37 million prior to its acquisition by Rubicon Project, according to a new US Securities and Exchange Commission...
Solution Combines Account- and Contact-Level Predictive Intelligence to Power Real-Time Ad Targeting New York – 6sense, the leading full-funnel predictive intelligence engine for B2B marketing...
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
Bing Ads Improves Age and Gender Targeting buff.ly/1MjreZ1
Baidu Follows Google and Abandons Organic Search Query Data in HTTP buff.ly/1TpaXWw
Pens Are Making a High-Tech Comeback buff.ly/1Mj3qV3
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul...
Twitter Adds Advertising Tools to Promote Mobile Apps buff.ly/1CsPg3z
Singapore’s rocket-boosted, solar-powered future, Doodled buff.ly/1Mj1OuH
Water for Africa – The Marathon Walker buff.ly/1HPku5e
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
Facebook Changes How It Charges Brands for Clicks on Their Ads buff.ly/1TmLtsN
Every major publisher on the Web cites video as a key growth area. The revenue opportunity is too great. But unlike traditional outlets such as...
Fashion Trends for Spring 2015 as Told by Google Data buff.ly/1eLiIXs
Dentsu’s Amplifi launches private programmatic exchange buff.ly/1eLiEHo
Google launches web library to give sites a material design makeover buff.ly/1eHEwDB
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