P.&G. Sells 43 Beauty Brands to Coty http://t….
P.&G. Sells 43 Beauty Brands to Coty buff.ly/1D4kXLm
Author: Copenhagen INK
5.3 bn mobile rich media ads were wasted in Q1 2015
About 5.35 billion wasted rich media ad impressions on mobile devices in the first quarter of 2015 alone, a Sizmek report highlighted. This is due...
Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia’s Adskom...
Will Facebook’s suggested videos cause stir in TV industry?
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
Sources: Aol/Verizon Eyes Millennial Media For Aro…
Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push buff.ly/1JXEzpH
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Project Fi review: The most remarkable feature of…
Project Fi review: The most remarkable feature of Google’s new cell service buff.ly/1TmKTv9
Send a Tweet to Coke’s Digital Billboard, and It’l…
Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name buff.ly/1HOBx9t
Malaysia unveils IoT roadmap, expects US$11bil income boost
Malaysia has rolled out its National IoT Strategic Roadmap, with the expectation that the implementation of the Internet of Things (IoT) would contribute RM9.5 billion...
PropertyGuru acquires ePropertyTrack for undisclosed sum
PropertyGuru Group announced it has acquired ePropertyTrack, a new project sales and marketing company, for an undisclosed amount. Via DNA
Programmatic ad buying continues its march to prem…
Programmatic ad buying continues its march to premium mobile video inventory buff.ly/1KVkLEW
Mondelez’ Ritz Creates Lyric Video to Win Over You…
Mondelez’ Ritz Creates Lyric Video to Win Over Younger Audience buff.ly/1Cq5kD2
Etihad Airways Partners airlines appoint Starcom as global media agency
It is another round of good news for Starcom Mediavest Group in India. After winning the media mandate of Dabur India last month, in a global...
Pepsi calls for India to be part of epic short fil…
Pepsi calls for India to be part of epic short film shot from space buff.ly/1G6ABG4
Marketers Say They Would Spend Even More on Digita…
Marketers Say They Would Spend Even More on Digital Ads If Measurement Improved buff.ly/1KMEckD
Desperate For Ad Data, Twitter Offers Animated Bal…
Desperate For Ad Data, Twitter Offers Animated Balloons For Your Birthdate buff.ly/1J3sI6z
