Study: The Most Effective Ads in Q2 Were Clear Pit…
Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services buff.ly/1JZLGkf
Author: Copenhagen INK
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Ad Tech Fragmentation: A Marketer’s Worst Nightmare
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Driving Data; More Facebook Real Estate
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Driver’s Seat Carmakers are firmly behind the wheel when it comes...
For B2B Marketers, Video Represents A Golden Opportunity
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray,...
Facebook’s latest News Feed change lets you pick w…
Facebook’s latest News Feed change lets you pick who you see first buff.ly/1UHzgAJ
Why ad buyers are slow to embrace attention metric…
Why ad buyers are slow to embrace attention metrics – Digiday buff.ly/1Ggvd3f
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Sociomantic’s Rohit Kumar on why programmatic must show value to grow
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
Week in Review: The IoT roadmap and a connected future
Malaysia introduces its IoT roadmap and that has Karamjit Singh thinking of the opportunities for local entrepreneurs to be active participants, of the acceleration of...
Fledgling legal startups take flight in Singapore
Legal services still remain relatively untouched by the startup boom in Asia. Obfuscated terms and legal jargon provide high barriers of entry, giving lawyers a...
Ellen Pao Resigns From Reddit
Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced. Steve Huffman, a Reddit...
Private Equity Firm HGGC Plants Stake In Marketing Platform Selligent
AdExchanger | The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP,...
MDC Partners Debuts Antidote 360 To Cure Health Care Marketing Headaches
AdExchanger | The health care system is evolving due to the Affordable Care Act (ACA), which is why MDC Partners introduced a dedicated agency catering...
