London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne;...
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August....
During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the...
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest...
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/02/2019
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then,...
– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young,...
Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech...
At the beginning of every year, people around the world resolve to shed their bad habits and make space for better ones to take root....
Mentorship-driven startup accelerator partnership is the first of its kind to target the maritime industry. Via DNA
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday....
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and...
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