The Big Story: Is IAB DTC?
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available...
Author: Copenhagen INK
Hearst Appoints Mike Smith As Chief Data Officer
Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and...
Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning
HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that...
Intuit Plugs Into CTV, But Linear Television’s Still Got Game
Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and...
Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules
In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make...
#sowhoknew: Is crowd-sourced management the future of football?
Think you know more about the beautiful game than Guardiola? Then you might be interested in the new football management app being used in French...
Publishers weigh in on Apple’s terms in new subscription service: ‘a shitty deal’
Apple’s upcoming Spotify-style magazine subscription service, an offering with all-you-can eat access to dozens of publishers, will only pay the media partners 50 percent of...
Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany
Berlin: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as...
TechCrunch unveils a subscription product, Extra Crunch
TechCrunch has spent nearly 15 years covering the technology and startup worlds. This week it will try to forge a new kind of relationship with...
Alsid expands in Asia
French cyber-security startup opens regional head office in Hong Kong; launches technical delivery team in Malaysia. Via DNA
Singtel fastest network in Singapore; StarHub provides more consistently excellent user experience
Mobile networks tested by over 40,000 Singaporeans in three month study. Via DNA
DMPs & CDPs Are Not Meant to Replace Once Another: Q&A with Umberto Torrielli, SBDS
So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the...
DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS
So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the...
Facebook acquires visual shopping startup to bolster AI work
Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work. GrokStyle’s...
How Buyers And Sellers Might Deal With An Economic Downturn
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A...
Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say...
