UK Advertising Benefits from a Virtuous Circle: Q&A with Fredrik Borestrom, IAA UK Chapter
Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech are purposely avoiding: Brexit. Borestrom also discusses diversity in the British advertising ecosystem, and encouraging homegrown talent.
ExchangeWire: How do you think Brexit will impact the advertising industry in the short and long term?
Fredrik Borestrom: Upon writing this, Brexit remains undefined – and, subsequently, so does its impact. Like every other sector, the advertising industry is […]
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