WTF is a data clean room?
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned...
Author: Copenhagen INK
Without A Real Programmatic Direct Plan, Publishers Face PMP Pain
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head...
Brands must create content that makes the heart beat faster
Brands want true love. Customers want a divorce. To truly form a long-lasting relationship, you need to show you care. That’s where creative content comes...
WPP Government hub appoints new Executive Director ANZ
WPP’s Government and Public Sector Practice has appointed Michael Harris as Executive Director, Australia and New Zealand. Mr Harris will be based in Sydney and replaces Kathryn...
Trends 2019: AR & mobile on the rise
Augmented reality (AR) is just one of several important trends that will come to the fore in 2019 as improving technology continues to provide creative...
Uhrenholt extends digital partnership with Lion & Lion for Emborg
Uhrenholt is extending their partnership with integrated digital agency Lion & Lion in Asia for its dairy, frozen fruits and vegetable brand Emborg, which is...
Musical.ly, now TikTok, to pay FTC fine to settle allegations that it stored data from underage children
Social video app Musical.ly, now known as TikTok, agreed to pay $5.7 million to settle Federal Trade Commission allegations that it illegally stored data from...
Ogury Announces Major Updates to its Consent Manager
Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing...
Everything Old Is New Again: Standards as Solutions Enabling Programmatic’s Next Evolution
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as...
plano & IPG Mediabrands launch CSR public awareness campaign
IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency...
Mobile World Congress is the ultimate 5G hype machine
When it comes to the fifth generation of mobile tech, Mobile World Congress is the wireless industry’s biggest, loudest hype machine. More than 100,000 people...
Foldable device, 5G join the chorus of hype at MWC
Huge stalwarts trumpet their wares and stake their claims to be the leading innovators in a highly competitive industry. Via DNA
Growth Malaysia to help 100,000 restaurants grow digitally by 2020
Launched by Fave in collaboration with Grab, Maybank, MDEC, Funding Societies and Productivity Nexus for Retail & F&B. Via DNA
Consent Fraud: A Simmering Problem That Could Scald The Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel...
Publishers Struggle To Monetize Apple News Audiences; The Road To A Federal Privacy Law
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Newsonomics Publishers are struggling to make money from Apple News because the platform...
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Advertisers are scrutinizing their data pools more than ever in programmatic advertising. In the latest installment of Confessions, in which we exchange anonymity for honesty,...
