13 tips to protect your brand from fake news
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from...
Author: Copenhagen INK
Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business...
90 Seconds secures US$20 million in Series B funding
90 Seconds, the global video creation platform, has raised US$20 million (S$27.1 million) in a Series B funding round from new and existing investors including...
Why It’s Important for Marketers to Embrace UX
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take...
Broadcast Radio Giant Cumulus Joins DAX’s Programmatic Audio Exchange
Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by...
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding London, UK: PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the...
Digiday Research: Publishers look to technology to help keep down editorial costs
Publishers are turning technologies like artificial intelligence and content-curation vendors to create content at lower costs. Thirty-six percent of the 121 publishers surveyed by Digiday...
Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB
Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying...
Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik...
Inside Xandr’s Pitch To Agencies
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies...
YouTube’s Latest Brand Safety Scare Is Very Different From 2017
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent...
Third-Party Data Is A Bad Habit We Need To Kick
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president...
3 hottest trends of 2019
Asia has been a hotbed of digital marketing growth in recent years, and all the projections suggest that it is going to continue to soar....
Global Citizen hands media planning & buying AOR to Havas
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In...
DAN acquires Happy Marketer Group
Dentsu Aegis Network has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle...
YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and...
