Advertisers To Instagram: More Measurement, Please
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work...
Author: Copenhagen INK
Podcast: Soft Skills
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never...
Instagram has a new ad format for branded content
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. “Branded content ads,” as Instagram calls the new offering,...
Tapad Partners with Bidtellect to Provide Holistic Content Marketing Offering to Brands and Agencies
Tapad’s technology enhances Bidtellect clients frequency capping and audience extension capabilities cross device. New York, NY — Tapad, a global marketing technology company and leader...
As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind
Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching...
Building a successful social media channel with curated content
Brands are always keen to push out curated content to amplify their brand awareness and stay ahead of the curve, however, it is not uncommon...
Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8 per cent in 2019, down from 1.5 per cent in 2018, according to Zenith’s inaugural Automotive...
Lotame elevates Luke Williams to MD, ANZ
Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, said that the company saw 50...
IPONWEB Hires Moritz Wuttke to Build on Programmatic TV Potential
Advertising technology specialist expands its focus on growing digital TV market LONDON — IPONWEB, an industry pioneer and world leader in the development of advanced...
UOB and OctoRocket to help SMEs in Asean apply for financing
Cuts approval time from 2.5 days to 15 minutes with new credit assessment process. Via DNA
Singapore’s AI governance framework aimed at human-centric solutions
Document details risk management in autonomous decision-making and offers an illustration on how organisations can adopt the framework. Via DNA
With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a...
WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain
After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was down 1.3% in 2018 to...
TV Upfront and Digital NewFront 2019 calendar: the latest updates
YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor...
HubSpot Integrates LinkedIn Ads into Professional and Enterprise Tiers of Marketing Hub
New feature allows HubSpot customers to track and optimise LinkedIn ads inside of the HubSpot platform DUBLIN, IRELAND – HubSpot, a leading growth platform, announced...
Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils...
