Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s...
Author: Copenhagen INK
How Digital Agency Essence Hopes To Bring Addressability To TV
Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their...
At SXSW, Snapchat Lenses bring ‘Game of Thrones,’ Pikachu to life
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to...
Culture of equality a powerful multiplier of workplace innovation
New Accenture research finds disconnect between C-suite and employees on innovation. Via DNA
Malaysian Space Agency created to maximize efficiency and impact
Created from merger of National Space Agency & Malaysian Remote Sensing Agency Via DNA
dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts...
International Women’s Day 2019: What It Is to Be A Woman in Tech
For International Women’s Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and...
Behavioral Targeting Existed Before RTB – And It Should Exist Without It
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
DAN restructures regional leadership team
Dentsu Aegis Network has put a simplified structure in place to empower the three new clusters to make autonomous decisions at speed. The Asia Pacific...
Pantene Malaysia marks Womens Day with ‘Braids of Strength’
Braids of Strength is the third and latest instalment of the WanitaBesi (which translates to ‘Iron Lady’) campaign, identifying sport as a key ingredient for...
MullenLowe S’ng & Partners gets new ECD
MullenLowe S’ng & Partners Malaysia has appointed Sathi Anand as Executive Creative Director, and Gavin Teoh as Client Services Director to lead the newly independent...
TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a...
Weekly Focus APAC: Alibaba Partners with Office Depot to Widen B2B Reach
In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall...
Memes, doxxing and doctored content: Understanding the tactics of disinformation for brands
By Sharb Farjami Social media has revolutionized the way people experience the world. It has connected news organizations and publishers to eyewitnesses in volatile regions...
Singapore Airlines best perceived brand by women
Singapore Airlines has topped YouGov’s recent women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression on...
VMLY&R Brisbane boosts creative & production team
In a period of strong business growth, VMLY&R Brisbane has expanded its creative and content production capabilities with senior appointments. Guilherme ‘Guido’ Pecego has been...
