#sowhoknew: Michael Jackson – trial by media?
The 4 hour HBO special ‘Leaving Neverland’ has sparked a huge debate over the allegations of two men that Michael Jackson sexually abused them when...
Author: Copenhagen INK
VMLY&R Brisbane bags TerryWhite Chemmart account
Following a competitive pitch, VMLY&R Brisbane has been appointed creative agency of record for TerryWhite Chemmart, one of Australia’s retail pharmacy networks with more than...
Tangrams awards aligns with Spikes Asia
Tangrams, APAC’s largest strategy and effectiveness awards, has announced the alignment of the awards key dates with Spikes Asia awards in 2019. This year, the...
Fintech startup out to demistify credit, launches Mobylize
Moby Fintech’s app matches users with financial products and services that suit their credit score. Via DNA
BookDoc sees a healthy start to growth in the region
Helps businesses manage the healthcare needs of their staff. Via DNA
Google Is Moving To First-Price, But Big Questions Remain
Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher...
Machine Learning Sits At The Heart Of Google’s New App Ads Products
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which...
GroupM Names Evan Hanlon US Chief Strategy Officer In Simplification Push
GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm promoted Evan Hanlon to the...
6 Reasons to Switch from A/B Testing to Always-On Experimentation
Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most...
Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution
With ad costs going up on Facebook, publishers have been rethinking their branded content distribution strategies and, in some cases, looking for alternative sources of...
Advertisers respond to Facebook’s latest metrics tweaks
Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions...
Passion, purpose & play: Building a successful social brand in 2019
It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we...
Australian digital advtg market worth $8.8bn in 2018
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6 per cent on 2017 according to the IAB Australia...
FB partners with Girls in Tech to support female entrepreneurs in Singapore
In conjunction with International Women’s Day, Facebook had released its latest Future of Business report. The survey found that funding remains one of the biggest...
Game of Advertising: Creating Mutual Business Value & Outcomes
Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis Asia Pacific, explains why using...
‘We as a company are very hesitant about our relationship with platforms’: NYT global ad head Sebastian Tomich
The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs...
